Privacy Policy

Purpose & Scope

ADC BRANDS PRIVATE LIMITED (Company) is committed to protecting the privacy and security of personal data collected, used, and stored in accordance with the Information Technology (Intermediaries Guidelines) Rules, 2011 and Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ('the SPDI Rules'). This Privacy Policy outlines our principles and practices regarding the collection, processing, storage, and disclosure of personal data.

Collection of Personal Information:

1.1. Company may collect the following categories of personal information:

Contact Information: such as name, email address, phone number, postal address.

Sensitive Personal Information: As defined under the SPDI Rules, including financial information, medical information, biometric data, or any other information identified as sensitive by applicable laws.

Usage information: such as the pages you visit on our website and the products you view.

Employees Personal Information: Passwords, Bank Account details, Credit/debit card details, Present and past health records, Sexual orientation, Biometric data.

1.2 We collect personal information through various means, including when you provide it to us directly or when it is automatically collected through our website or application.

1.3 We collect the following type of Personal Information under the following circumstances:

1.4 Circumstances:

➢When you visit, browse and/or use the Platform

➢When you contact our team through the Platform, complete an online form send us an email or give us feedback

➢When you apply for a job through Careers section

1.5 Information Collected

  • Your unique device identity;
  • The internet protocol address of your device; and location.
  • Your full name;
  • Phone number:
  • Email address; 
  • Additional information provided by you when you contact us (pertaining to natural persons).

Use of Personal Information:

2.1. We use personal information for the following purposes:

➢ Providing and improving our services.

➢ Communicating with you, responding to your inquiries, and providing customer support.

➢ Personalizing and customizing your experience.

➢ Complying with applicable laws and regulations.

➢ Sending you promotional and marketing materials (with your consent where required).

➢ To comply with a court order, a law, or a government regulation.

➢ To protect our rights or to enforce our terms of service.


We use on our websites “Cookies” which are small text files stored on your devices that help us better understand user behavior, tell us which parts of the Platform you have visited and measure the effectiveness of advertisements. Cookies enable us to speed up the navigation on our website, to adapt it to your needs and interests and to avoid the misuse of our services. Our server may thus identify your computer as soon as you connect to our website, so that you don’t have to log in every time you visit our website. We use permanent as well as temporary Cookies on our websites. These enable us to preserve and provide your personal settings or displays over a longer period (depending on each service) within the context of the service. Cookies are deleted automatically after a specified duration mentioned below. You may delete the Cookies at any time in the security settings of your browser. You can configure your browser settings according to your wishes and refuse to accept Cookies. But please note that you may not be able to use all functions of the website in this case. Details of the Cookies that are stored by our service in your browser are as follows:

User of Cookie:

  • Both first-party and third-party
  • Both first-party and third-party
  • Typically first-party
  • Both first-party and third-party
  • Typically first-party
  • Typically first-party

Cookie name:

  • Session Cookies
  • Persistent Cookies for Employee Preferences:
  • Analytical or Performance Cookies for Monitoring Employee Activity
  • Functional Cookies for Intranet or Collaboration Tools
  • Security Cookies
  • Authentication Cookies

Life span:

  • Temporary, deleted when the employee's session ends.
  • Typically persistent.
  • Typically persistent.
  • Can be either session or persistent
  • Typically session
  • Session or persistent, depending on the authentication system


  • Session cookies can be used to maintain user authentication and login status for employees accessing company systems or portals.
  • Persistent cookies can be used to remember employee preferences within company systems, such as language settings, layout preferences, or customizations.
  • Analytical cookies can be used to monitor and analyze how employees interact with internal systems or tools. This data can help improve system performance and usability.
  • Functional cookies can enhance the employee experience within internal tools and intranet sites. They can remember settings, user roles, and other personalized features.
  • Security cookies are essential for protecting employee accounts and sensitive data. They can help detect and prevent unauthorized access or security threats.
  • Authentication cookies are crucial for verifying the identity of employees when they log in to company systems. They help maintain secure access.

Disclosure of Personal Information:

3.1. We may disclose personal information to the following entities:

➢ Service Providers: Third-party service providers who assist us in operating our business and providing services.

➢ Legal Compliance: When required to comply with applicable laws, regulations, or legal processes.

➢ Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets.

Protection of Personal Information:

4.1 We implement reasonable security measures to protect personal information from unauthorized access, use, or disclosure.

4.2. We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

4.3 We have also implemented technical security measures, such as firewalls and encryption.

User Rights and Choices:

5.1. You may have certain rights regarding your personal information, including the right to access, correct, or delete your information.

5.2. If your personal information is inaccurate or incomplete, you can request that we correct it.

5.3. You can request that we delete your personal information.

5.4. You can object to the processing of your personal information for certain purposes, such as marketing.

5.5. If you have given us your consent to collect, use, or disclose your personal information, you can withdraw your consent at any time.

Third-Party Links and Services:

6.1. Our services may contain links to third-party websites or services. This Policy does not apply to those third-party practices. We encourage you to review the privacy policies of those third parties.

Updates to this Policy:

7.1. We may update this Policy from time to time. Any changes will be effective upon posting the revised Policy. We will notify you of significant changes, where required by applicable laws.

Contact Us:

8.1. If you have any questions or concerns about this Policy or our privacy practices, please contact us at